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Free marketing tools
A free marketing stack for a small business or side project, sorted by stage: get found, make content, reach people, convert, then measure and fix. Every tool runs in your browser.
1. Get found
Boost discoverability with SEO tools for keywords, snippets, sitemaps, schema, and social previews.
2. Make content
Create polished marketing assets with writing, social, visuals, and short-form video tools.
3. Reach people
Send stronger messages and share links with email, outreach, subject lines, signatures, and QR codes.
4. Convert and sell
Turn traffic into leads and sales with landing copy, forms, invoices, offers, and documents.
5. Measure and fix
Check page health, redirects, links, previews, and performance issues before they hurt results.
How to use a free marketing stack
Work through the stages in order. There's no point polishing an email campaign if search engines can't read your pages, and no point buying ads before your landing page loads fast. A sensible first week: generate a sitemap and check your titles and snippets, write and design two or three pieces of content, set up a QR code or signature that points to your site, then run a speed and broken-link check.
For deeper technical checks, see the free SEO tools shelf. For writing help, the AI writing tools shelf has single-purpose assistants for emails, posts and headlines, and design tools covers logos, flyers and charts.
Questions people ask
What are the best free marketing tools for a small business?
Cover the basics first: a way to be found (sitemap, schema and snippet previews), a way to make content (a writing assistant and a graphics maker), a way to reach people (email subject lines, QR codes), and a way to check your pages (speed, redirects, broken links). The five stages on this page map one free tool to each job.
Can you do marketing with only free tools?
For a small business or side project, yes. Free tools handle content, on-page SEO, QR codes, simple forms and technical checks. Paid platforms earn their cost when you need keyword and backlink data, email lists in the thousands, or ad management.
Do these free marketing tools need an account?
Most of them open straight into the tool with no sign-up. The tools that use AI send your text to a model to generate results, so keep confidential client data out of them.
What is the difference between SEO tools and marketing tools?
SEO tools help people find you in search: sitemaps, schema, titles, redirects. Marketing tools cover everything after that, too: the content, the outreach and the conversion. The Get found stage is the SEO part; the full SEO shelf has more.